3x longer watching Facebook Live
Facebook Live Viewers spend an average 3x longer watching Facebook Live videos versus pre-recorded native uploads, and Live video also tends to generate a higher engagement rate. Test the type of real time content that will appeal to your audience, and get them to watch and engage.
Promote your Live stream ahead of tim
Promote your Live stream ahead of time so your audience knows when you are broadcasting and can tune in.
Stream live for a minimum of 20 mins
Aim to stream live for a minimum of 20 mins so you capture as much of your potential target audience as possible.
Remember to include Calls to Action
Encourage your viewers to engage with you during the live stream by asking questions, and responding to comments. Remember to include Calls to Action as part of the broadcast (or via the comments) to guide your audience into engaging further with your brand.
Maximize your live stream after the event has ended.
Maximize your live stream after the event has ended. Add it to a Facebook video playlist, download it, and then re-upload to your other social platforms and owned properties.